Dave Pasternack - Articles

Dave Pasternack's Writings
Troubled times for SEO firms
October 24, 2006, DMNews, Courtenay Communications Corporation
Editorial Summary: Three reasons why SEO is slow to grow: 1) Optimizing your website for search isn't rocket science as many SEO Jedi Knights have claimed it to be, 2) SEO is a one-time ordeal, unlike an evolving marketing campaign, and 3) advertisers are concerned about backlash from negative SEO associations.

Why is Search Marketing a "Dirty Secret?"
October 2, 2006, DMNews, Courtenay Communications Corporation
Editorial Summary: The PPC industry needs to define itself and maintain character, quality and understanding in the eyes of marketers. It is up to us, the insiders of the industry to do a better job, evolve SEM and weave it into the fabric of modern marketing.

Beware The "1,000-Site Webmaster"
August 15, 2006, DMNews, Courtenay Communications Corporation
Editorial Summary: Some webmasters operate many internet domains which are the equivalent of web spam. Google engineers like Matt Cutts is on the prowl to cut these guys out. Only a sound marketing strategy will win in time. (For the record, we just have two websites, didit.com & did-it.com)

Good Organic Rankings Aren’t Enough
June 28, 2006, DMNews as published on Did-it
Editorial Summary: So now your #1! Don't even think that you will save money by removing that sponsored listings. Market research has shown that the dual impression of organic placement combined with sponsored placement yields a substancially larger click-rate than either placement alone. So even if you are fortunate to enjoy a high organic ranking, don't let that sponsored listing go.

AOL Search Data Contains Important Lessons for Search Marketers
September 5, 2006, DMNews, Courtenay Communications Corporation
I'm sure you've heard about the massive trove of search data - more than 20 million queries run by more than 650,000 AOL users - that AOL released to the research community earlier this month. Unfortunately for AOL, the research site wasn't protected, and the data quickly made its way out onto the Web... (more)

Author David Pasternack is president and co-founder of Did-it.com, New York. Founded in 1996, Did-it delivers profits for advertising clients in search marketing through their SAT Search Methodology. Click here for more information about me.